It appears that the animal protection group P.E.T.A is pushing a wide ranging PR campaign or spin to rename the class of Animalia known as "fish" to something more attractive, cute and well, cuddly in an effort to raise the consciousness of people who basically see the species as sport or (more importantly) food.
And what is the fruit of these efforts from a various sub-section of highly educated college grads and learned marketing scholars???
P.E.T.A. would like us to call fish, "sea-kittens".
That's all I've got.
I mean, how much funnier could this possibly be made out to be??
Photo courtesy of the HuffPost.
"You can check out any time you like...but you can never leave."
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Aggregated today from the BBC: (Because you won't easily get it from
McAmerican News.)
(Large color print are links to stories)
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